Develop your artistic vision and nurture your photographical interests into a creative professional practice.
- Course Duration
3 years (Full Time)
Chennai, Bangalore, Hyderabad
Practice the Technical Outlook of Photography
The UG Degree in Photography at ICAT is a full-time program that empowers one to practice any promising genre in photography, acquire the best optimal skill set, and start a career as a specialist photographer.
The program has been specifically designed balancing the theoretical and practical education. The flare for photography that the course instills in students combined with ICAT’s guidance make the students able to venture boldly into industries, such as fashion, advertisement, journalism, film, television, event management, and so on. The program also provides all the skills and confidence to take up a freelancing role.
Choose Your Career Genre from the Widest Pitch
The world of photography today is very vast with its inevitable footsteps in numerous industries. Professional Photographers today can opt for a career in varied genres from Cruise Photography, Medical Photography, Photomicrography, and Astrophotography to Under Water, Forensic, Wildlife, Nature, Street, Fashion, Sports, and Wedding Photography.
Such an extensive pitch to play on along with the explosion of communication network, growing importance for fashion, India’s dominant position in the Media & Entertainment industry, increased use of social media, and the thousands of crores spent by brands to advertise their products and services are some of the factors that have led to the explosive growth of Photography as a lucrative career choice. If you have the flair for the profession, then now is the time to equip yourself with related skills and become the professional.
Wondering if You Can Be a Part of UG Photography?
Once you complete your higher secondary education or an equivalent education, you become eligible to take up this UG Photography Program.
In addition, if you have an eye for the splendid things and emotions around you, are passionate towards photography, love to travel, are keen to understand the hidden message in a photograph, and above all looking for freedom of creativity, then this UG Photography is your best choice.
The Learning Curve
Exploring different genres of photography and practicing the area of passion in intense becomes the course for the students through the three years of learning at ICAT. The skill building happens in a linear fashion and in the most balanced way.
Year I - Lay the Foundation with Art and Design
The strong focus on basics of art and design along with visual language theories and techniques applicable in the field give the students a good start to be a professional photographer. The students are then introduced to the different genres of photography that have shaped the uses and perceptions of the medium. Debates about the use, status, and meanings of photographs are conducted through selected historical case studies. Methodologies for developing ideas are explored, and use of workbooks, etc are developed in tutorials, group critics, and presentations. Students are also introduced to ideas and practices around studio work, including use of lighting, sets, props, etc. Further, they are introduced to the techniques of producing digital content and provided the essential skills for creating design layouts and image manipulation.
Year II – Practice Your Passion and Get Hands on the Digital World
Designed to meet the range of career aspirations, the year encourages professional practices on different genres of photography and considerations associated with the creative industries. The students are also given an overview of photojournalism. The modules in the year develop advanced understanding of concepts, methods, and tools used in the production of digital imagery/images. Further, they get an opportunity to engage in an extended, self-managed project to demonstrate the ability to create photographic works for different target audience and media.
Year III – Make Photographs that Move a Soul
To bring out the best in everyone, the students are given their opportunity to work independently towards creating their best works. They undertake practical and contextual research to define and evaluate core issues central to their work. With an all-round knowledge, they get their hands on every key step of building a presentable output. Further, they get to progress their dissertation to come up with a unique, admirable work.
Skills to Build
Skills to Seek as a Photography Professional
- Graphic Designing
- Finding Inspiration
- Design Thinking
- Photography in Context
- Fine Arts Photography
- Emotion and Gesture using Lights
- Storytelling and Sequencing
- Still Life Photography
- Food Photography
- Portrait Photography
- Black and White Photography
- Beauty Photography
- Fashion Photography
- Product Photography
- Adobe Photoshop
Learning beyond the Walls
To enable students achieve and demonstrate their skills in the best possible way, we handle different teaching methodologies that insist on intense practice, research, and building analytical skills. The classroom sessions along with seminars, workshops, outdoor learning sessions, showcasing events and more help the students in their professional practice.
Research as a Mode of Knowledge Building
The practice of research and analysis is instilled in the students in every module of study. This way of learning through exploration assures long-term retention of knowledge in students.
Probe the Techniques through Project Works
Group projects/assignments and individual projects to create a presentable work is a perfect hands-on method for the students to seek the skills of negotiation, organization of roles, scheduling meetings, setting and meeting deadlines, and bringing together the individual elements to produce a final piece of work.
Knowledge Sharing with Peers
Group discussions trigger one’s ideas in the best way and it is also the way of knowledge sharing among students. The Photography students get to share their ideas and critiques with the peers on a regular basis.
Change the Way You Look
As students of Photography, they get to travel around the country for best photo shoots. Such experiences give the students an experience to explore different cultures, the confidence to interact with people, and above all enhance the way they look what’s around.
Build Yourself on Critiques
A third person’s perspective is the best one that gives the right feedback about a work; that too if the third person is a professional in field, it is just the right thing for a budding creator. At ICAT, we organize showcase events from time to time and invite professionals to give their feedback.
Seek the Expertise from Professionals
Seminars and workshops conducted at ICAT by the professionals holding a reputed role in the industry build competitive understanding of concepts and the professional way of doing a task.
Understand the Industry in Real Time
The curriculum at ICAT insists students to take up an internship in any related organization to get a clear and early insight of the industry, and build confidence to take up a career.
Be Assessed on Your Skills
At ICAT, the learning outcome of each module is assessed through periodical Formative Assessments, Assignments, Research Works, and through the originality, innovation and product of the final Project. Also, continuous monitoring of each student is done throughout the year through peer assessments and internal/external reviews.
At ICAT, we encourage students to participate in various national and international competitions, which help them to rise and shine as they pursue their creative skills and build their team spirit. In this regard, our Photography students have received the following awards and credits.
- Won the ‘Best Wedding Photographer of the Year 2018-19’ Award, in an event conducted by Better Photography Magazine
- Secured four consecutive wins at International Photocross
- A final year project, ‘Apatani: The Forgotten Origin’ was published and appreciated by Mr. Raghu Rai. The book is now available for purchase.
- Photo Documentary on Kerala Flood was selected to be published in Lifeforce Magazine, one of the world's greatest UK based online magazines for Documentary and Photo essay http://www.lifeforcemagazine.com/dec2018/20.htm
- Photo Documentary on ‘Impact of Nuclear Radiation in Jadugoda’ was selected to be published in privatephotoreview.com https://www.privatephotoreview.com/2018/05/impact-of-nuclear-radiation-in-jadugoda/
- Photo Documentary on ‘Life at Bazarhathnoor’ was selected to be published in privatephotoreview.com https://www.privatephotoreview.com/2018/05/life-at-bazarhathnoor/
Practical Learning Facilities
Learn by Doing – Right from the Basics
The thorough research-oriented learning accomplished with extensive practice and expert guidance prepares the students for the industry challenges. This at ICAT happens with industry-standard facilities at the ICAT campuses.
Practice Image Manipulation
The Computer Lab equipped Apple iMac Computers loaded with industry-standard software and tools lets students practice the techniques of image manipulation.
Explore the Unlimited Possibilities at Photography Studio
Photography studio at ICAT comes with industry-standard Cameras, range of Lenses, Elinchrom Strobe Light Heads, Light Shaping Accessories, Light Tent, Light Meters, Speedlite, Manfrotto Tripods, Filters, Gray and Focus Cards, and a Changing Facility.
The Knowledge Repository
Right from history of design to latest in trend in photography, the students have access to all related information through 100s of books and magazines. This helps them research beyond the class lectures and gain immense knowledge of the industry and current trends.
Common to All Departments
In addition to the specific facilities for each department, the campuses of ICAT College are loaded with spacious classrooms, common library with essential readings, locker facilities for students, air-conditioned halls, personal tutoring space, common working zone, students’ lounge, and so on.
Get Placed as a...
With an exclusive Placement Cell that holds a record of 100% placement, till date, we assure best jobs for every student who have gathered their skills and are ready to take up the challenges of the industry.
As a UG Photography graduate, the students can identify their area of interest from the wide range of genres available. They can take up careers in varied industries, including Fashion, Journalism, Advertising, Film, Television, etc. They can take up a role in different genres as:
- Press Photographer or Photo Journalist
- Editor, Cinematographer or Storyboard Artist in Cinema
- Product Photographer
- Fashion Photographer
- Portrait Photographer
- Wedding Photographer
- Industrial Photographer
- Wildlife Photographer
- Feature Photographer
Each student can opt for their field of expertise with confidence, as the curriculum at ICAT guides them to build a solid portfolio in their area of interest/specialization.
Why Choose ICAT to Study the Photography Design Course?
Only at ICAT
- This intensive hands-on training program on Photography comes with 100% placement, world-class curriculum and a degree certified by an eminent university.
- The highly equipped labs with industry-standard cameras and accessories, frequent sessions from industry professionals, and showcase events give the finest learning experience.
- The focus the program gives towards futuristic technologies and the global knowledge that veterans in our knowledge brigade brings help students stand apart as best in the industry.
- Above these, the opportunity to work on Dissertations, create Portfolio, and take up Internship with renowned companies gives the sheer confidence and a cutting edge as a professional Photographer
Taking photography as a degree was a dream come true. The course was designed in a way that learning is not limited. I gathered lots of knowledge through the projects. The assignments were really good as it helped me to think out of the box.
Learn from the Veterans’ Perspective
The curriculum and teaching strategies at ICAT is never an instant thought. They are all an outcome of research and brainstorming of ideas from renowned professionals in the field. The knowledge brigade that guides us through the curriculum delivery of UG Photography includes:
|Raghu Rai||Padma Shri Winner & Photojournalist|
|G. Venket Ram||Advertising & Fashion Photographer|
|Saurabh Chatterjee||NatGeo Travel Photographer|
|Vivek Muthuramalingam||Documentary Photographer|
|Prateek Singhi||Wedding Photographer|
|Rammohan Paranjape||Surf Photographer|
|Arun Titan||Street Photographer|
|Srivatsan Sankaran||Travel photographer|
|Ms Shamshad Khan||Fashion Photographer|
|B. Sridhar||General Secretary, TamilNadu Video & Photography Association|
|Srikanth Nippatla||Fine Art Print Maker|
|Varun Gupta||Founder, Chennai Photo Biennale|
|Kunal Daswani||Commercial Photographer|
|Prem Sankar||Advertising Photographer|
Get in Touch for All Your Needs
Each student is allocated a Personal Mentor to guide through the personal development process, and a Supervisor to support in project and dissertation.
A Students Service Desk is managed at each location with a Student Advisor providing advice to students on all any matters in need, personal or college related. The desk organizes club activities and acts as a point of contact for parents/Guardians.
Study at Any of Our 3 State-of-the-Art Campuses
The ICAT campuses are located at the Shores of Bay of Bengal (Chennai), Silicon Valley of India (Bangalore), and the City of Pearls (Hyderabad). The strategically located campuses expose the students to eminent landmarks/events of the metropolitan cities, which is very important for the Creators of Tomorrow to understand the trending world.
ICAT Design & Media College 153, Santhome High Road, Mylapore, Chennai - 600 004.044 - 4293 4293, +91 - 95001 28555
ICAT Design & Media College 424, Bommanahalli, Hosur Main Road, Bangalore - 560 068.080 - 4110 7755, +91 - 96111 73607