Post Graduate Professional ProgramAdvertising Design
Seek personal identity as an able advertising professional creating awareness and increasing sales of products/services with sheer strategic thinking and design knowledge.
PG Professional Program
- Course Duration
1 year (Full Time)
Graduates of any stream
Chennai, Bangalore, Hyderabad
Join the Highly Dedicated and Exclusive Program on Advertising
The PG Professional Program in Advertising Design at ICAT is a 1-year, full-time program that nurtures the skills to communicate a marketing message with maximum impact, by using one or more forms of media like print, television, Web, outdoor mediums, etc.
The program provides intense practice in every required technique, including graphic design, visualization, idea generation, storytelling, cinematography, marketing, branding, and copywriting that grooms one as an all-round professional. It also provides specialist practice in Art Direction. Overall, the students are imparted with specialist skills that make them ready to take up varied challenging roles of their passion.
Why Advertising Design?
Be a Part of the Fastest Growing Indian Market
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.” – Stewart Henderson Britt, Marketing Guru
Yes! Advertising is that important for a business to establish, sustain, and grow. From a Cadbury chocolate to Rolls Royce cars, it is advertising that makes consumers aware of products, induces trial, and makes the brand as the preferred choice. Not only products, services, social awareness, events, organizations, and even political parties are advertised today, making advertising an integral part of our community.
Statistically, India ranks 12th in the global advertising market and is the second fastest growing markets globally, only to be topped by China. Online advertising is estimated to increase at a compound annual rate of 28 per cent. Also, the spending on advertising has increased multifold in the recent past. All these open up numerous promising opportunities for skilled advertising professionals. Just move on taste success.
The Learning Curve
Specializing in advertising design starts right with the basics of design, color theories, conceptualization, visual communication, and creating digital illustrations. The students are given intense practice in digital design production, photography with respect to advertising, and copywriting which is a key in building a cutting-edge professional. The students are introduced to design techniques with respect to Print Media, Point of Purchase, Outdoor Media, and Ambient/Guerilla Advertising. They also get to understand Brand Building, Corporate Identity, PR & Media Relations, and Product Activation. Further, the students get to develop advertisements for social media and Web, and conceptualize a TV commercial. They establish the capacity for autonomous learning through self managed study, integrated research, and reflective specialist practice. They get to build their unique portfolio of works and get to practice their skills real time with an external client.
Skills to Build
Skills to Seek as an Advertising Professional
- Advertising Art Direction
- Graphic Design
- Social Media design
- Conceptualization and idea generation
- Computer Aided Design
- Television Commercial Ideation and Production
Learning beyond the Walls
Gathering the strongest skills of advertising design happens at ICAT in the one year through varied methods of teaching. The students are taken through classroom sessions; seminars, workshops, and other sessions from eminent industry professionals; outdoor learning sessions; showcasing events and more.
Knowledge Transfer from Experts
There are seminars and workshops conducted by industry professionals for better understanding of the concepts and early hands on the techniques. The professionals pitching inside the campus for such learning cum interactive sessions bring in an all-round knowledge of industry-standard techniques and technology.
Learn from Case Studies
Apart from the theory and practical sessions, students are taken through case studies of successful and unsuccessful advertising campaigns to enhance their knowledge and understanding of the world of advertising.
Build Your Language Skills
While verbal communication is very important for any professional, it is a dire need for advertising professionals to have a cutting-edge among the peers. So, the students of advertising are offered special sessions on verbal communication to ensure they are highly competitive in the industry.
Knowledge Sharing with Peers
Group discussions trigger one’s ideas in the best way and it is also the way of knowledge sharing among students. The Advertising students get to share their ideas and critiques with the peers on a regular basis.
Earn Inspiration from Professional Works
Being in the important cities of South India, ICAT students get the opportunity to visit various art galleries, design fests, professional seminars, art workshops, etc where they get to come across distinguished art works. This helps them in building the habit of art appreciation and develops the instinct to produce better designs using visual arts.
Learn as You Do
Practice-based tasks are a part of every module that gives hands-on understanding of the techniques, mediums, methodologies, and technologies pertaining to creating advertising works.
Grow on Professionals’ Feedbacks
The strength one gets in others’ words, that too when you hear on your work from a professional is definitely the biggest motivation to drive. At ICAT, the students get multiple opportunities to showcase their works to professionals and peers.
Be Assessed on Your Skills
At ICAT, the learning outcome of each module is assessed through periodical Formative Assessments, Assignments, Research Works, and through the originality, innovation and product of the final Project. Also, continuous monitoring of each student is done throughout the year through peer assessments and internal/external reviews.
At ICAT, we encourage students to participate in various national and international competitions, which help them to rise and shine as they pursue their creative skills and build their team spirit.
Practical Learning Facilities
Learn by Doing – Right from the Basics
Explore the best way of putting your ideas on to a design and communicate the message in the best ever way with industry-standard facilities at ICAT.
Explore Your Drawing Skills
The exclusive live sketching rooms and highly skilled artists as faculties help students experiment their drawing skills.
Put Down Your Thoughts in the Digital Space
Design lab with high-configured machines loaded with all necessary industry-standard software and tools is open to students for experimenting their ideas in the digital space.
Explore Different Mediums
To be an all-round and inventive advertising design professional, students are guided to probe in to various mediums of art and design that will expand their zone of creative thinking.
Source Your Own Images
The well-equipped photography studio with industry-standard Digital Cameras, range of Lenses, Elinchrom Strobe Light Heads, Light Shaping Accessories, Apple iMac Computers, and everything else needed for a perfect shoot enables students to source their own images.
The Knowledge Repository
Right from history of graphic design to techniques with latest technology, the students have access to advertising and related information through hundreds of books and magazines. This helps them research beyond the class lectures and gain immense knowledge of the industry and current trends.
Common to All Departments
In addition to the specific facilities for each department, the campuses of ICAT College are loaded with spacious classrooms, common library with essential readings, locker facilities for students, air-conditioned halls, personal tutoring space, common working zone, students’ lounge, and so on.
Get Placed as a...
With an exclusive Placement Cell that holds a record of 100% placement, till date, we assure best jobs for every student who have gathered their skills and are ready to take up challenges of the industry.
As a PG Professional Program Advertising Design student, you can get opportunities in Design houses, Advertising firms, TV / Film industries, Event Management firms, and Animation studios. The students of PG Professional Program in Advertising Design can find a position as a:
- Art Director
- Creative Director
- Visual Designer
- Graphic Designer
- Publication Designer
- UI/UX Designer
- Advertising Photographer
- Packaging Designer
- Motion Graphic Designer
Each student can opt for their field of expertise with confidence, as the curriculum at ICAT guides them to build a solid portfolio in their area of interest/specialization.
Why Choose ICAT to Study the Advertising Design?
Only at ICAT
- This practical program on Advertising comes with 100% placement and world-class curriculum.
- The highly equipped labs, frequent sessions from industry professionals, and showcase events give the best learning experience.
- The focus the program gives towards futuristic technologies and the global knowledge that veterans in our knowledge brigade brings help students stand apart as best in the industry.
It was with great uncertainty, that I joined ICAT. In fact, I was wondering whether this was a correct decision on my part. But all my doubts and confusions were cleared once I attended a few sessions at the institution.
I was very diffident in drawing and handling computer software. Though I was assured that everything would be sorted out there by the officials, I was very much sceptical about it. But now, needless to say, I confidently use my pens and pencils, and my laptop.
The faculty members had been clear in their opinions about my various works. They had been frank in criticizing the works, which helped me learn a lot from this profession, which is not a bed of roses. Personal attention, freedom to speak out, and a friendly learning atmosphere have helped me to work efficiently.
|Mukundhan Vasudevan||UMM Studios|
|Sylvin Gerard S||Strictly Creatives|
|Kishore Raaj B||Strictly Creatives|
|Mukil T K||McKinsey|
|Roshni N||RR Donnelley|
|Shakeel K||Minipoe Photography|
|Asha R||Bloc Event Management|
|Bijji Bhagul Kumar||Fisto Sports Pvt. Ltd.|
|Adarsh D||Psylab Digital Marketing|
Learn from the Veterans’ Perspective
The curriculum and teaching strategies at ICAT is never an instant thought. They are all an outcome of research and brainstorming of ideas from renowned professionals in the field. The knowledge brigade that guides us through the curriculum delivery of PG Professional Program in Advertising Design includes:
|CHRISTIAN RIVERS||Oscar & BAFTA Winning Animator, (Kingkong, LOTR)|
|ED HOOKS||Member of Screen Actors Guild, AFTRA, Author of Acting for Animators, US|
|SHELLEY PAGE||Head of International Outreach, DreamWorks|
|ARJUN GUPTE||Animator, NID|
|MAYUR DILIP KADU||2D Animator, NID|
|SEHAB RAM TUDU||2D Animator, NID|
|SHESHA PRASAD||Vice President, Rhythm & Hues|
|PRAVEEN CHRISPUG||Consultant for Stop Motion Animation, BCU, UK|
|B. KRANTHI KUMAR||Head, 3D Stereoscopic Animation|
|SUDHIRTELI||Senior Animator, Blue Grass Studios|
|ARUN SRIPADAM||Award winning Animator, C.MENT Animation Studio|
|C.G. SRIGUHA||Sr. Professional in the field of Advertising, Film & Television Production|
|DEEPAK NAIR||Mayans Studio|
Get in Touch for All Your Needs
Each student is allocated a Personal Mentor to guide through the personal development process, and a Supervisor to support in project and dissertation.
A Students Service Desk is managed at each location with a Student Advisor providing advice to students on all any matters in need, personal or college related. The desk organizes club activities and acts as a point of contact for parents/Guardians.
Study at Any of Our 3 State-of-the-Art Campuses
The ICAT campuses are located at the Shores of Bay of Bengal (Chennai), Silicon Valley of India (Bangalore), and the City of Pearls (Hyderabad). The strategically located campuses expose the students to eminent landmarks/events of the metropolitan cities, which is very important for the Creators of Tomorrow to understand the trending world.
ICAT Design & Media College 153, Santhome High Road, Mylapore, Chennai - 600 004.044 - 4293 4293, +91 - 95001 28555
ICAT Design & Media College 424, Bommanahalli, Hosur Main Road, Bangalore - 560 068.080 - 4110 7755, +91 - 96111 73607